How to Start Building a Mailing List in Any Niche

If you’re looking for a solution that promises to be quick, easy, and virtually guaranteed, then you’re reading the wrong article. The experience of millions of internet marketers shows that systems advertised as such are full of empty promises and tend to be a complete waste of money. This guide is free, will require a bit of effort on your behalf, and isn’t guaranteed to work at all.

But, if you stick with it, it’s extremely likely to build a mailing list through which you can market your products, spread your message, build a brand, and make a ton of money.

One Brick per Day

This entire system revolves around a quote credited to Will Smith, the famous and successful actor and rapper, in which he claimed that you build a wall by laying each brick as perfectly as possible. He goes on to explain that most people make the mistake of starting with the intention of building the biggest, greatest wall they can imagine, and instead end up failing.

It’s important that you focus on laying each “brick” as perfectly as possible. So, just what are the bricks that we’ll be laying? Blog posts.

Each day, create a blog post that is optimized for search engine traffic, provides valuable content for your audience, and is completely free of spelling and grammar errors. Include outbound links to authority blogs in the same niche to gain additional traction. Spend at least two hours on each post.

After a year, you’ll have 365 fantastic pieces of content. After three years, you’ll have more than 1,000. Do you think that a site containing 1,000 fantastic pieces of optimized content will receive a lot of daily traffic? Of course it will.

Using a Call to Action to Build Your List

As stated above, you’ll have built a pretty fantastic wall if you start each day with the intention of laying a perfect brick every day. But you need to convert your visitors into subscribers if your goal is building a mailing list. It’s pretty simple, though, so don’t fret.

At the end of each post, simply include a form field that encourages your readers to sign up to your mailing list. Be sure to offer a free system, solution, or guide that speaks to their interests to increase the number of signups.

Don’t just stop there, though. Promise to deliver regular content that is exclusive to your mailing list and never published on your blog. Make sure you live up to this promise, though, to keep your readers from unsubscribing.

It’s important that the form be at the end of each post, since the only readers who are likely to see it are those who have read the entire thing. This means they’re more likely to have a serious interest in your topic, like your writing style, and find your content valuable. They’ll see the form at the bottom, be attracted to the free guide, and allured by the promise of content that’s even better than the 1,000 articles they already see on your site.

Turbo Charge the Process

If you’re hoping to build your list faster, you’ll need to build that backlog of content a bit quicker. If you’re able to write more blog posts each day, then you can certainly do that. If not, you could always outsource the creation of the content. The key, though, is to make sure you only publish high quality content.

As each piece of content is created, optimize it for certain high-traffic keywords appropriate to your niche. Use this same data to engage a pay per click campaign on Bing or Google, and you’ll start attracting a massive amount of visitors in a short period of time.

It’s important that you pay close attention to the conversion rate of these visitors, though, as these campaigns can become really expensive. To avoid a runaway advertising budget, be sure to cap your daily limit to an amount you’re comfortable with.

The good news, though, is that you don’t have to run this system forever. Once you feel you have enough subscribers, you can turn off the PPC campaign and continue laying a perfect brick every day. If you keep at it, you’re virtually guaranteed to build a mailing list that proves to be profitable.

Consumer Mailing List Building in Three Steps

Consumer list building can be a daunting task if you are new to online marketing. This is in part due to the fact that you may not know where to begin. There are seemingly endless resources available on the internet with many conflicting methodologies that claim to be supreme.

In its simplest form consumer mailing list building usually requires the following items:

1) An incentive to subscribe to your list
2) A blast email service for sending messages to your consumer mailing list
3) A squeeze page designed to enroll new subscribers to your list

Now lets examine these requirements in greater detail.

First of all you will need to create an incentive to provide to people who subscribe to your list.

Frequent incentives that you can provide include free e-books, reports, guides, mini-courses, discount coupons for your product or service or other similar items of value that your target audience will actually find useful. You can make many of these items yourself and save them in PDF format using the free ‘Writer’ program at http://www.openoffice.org

After you have an effective incentive to provide your subscribers the next step is to sign up with a blast email service which will distribute your correspondence messages with your consumer mailing list. A good recommendation would be http://www.iContact.com.

Finally, you will need to write an effective squeeze page with a compelling headline, four or five bullet points listing the benefits that your incentive provides to your prospective subscribers, and also you will need to paste a sign up form onto your squeeze page. If you don’t already have a website to promote your consumer mailing list you can consider using a Web 2.0 website where you only build a single personalized webpage instead of an entire website. The sign up forms for your consumer mailing list can easily be built using the form wizard of most blast email services without needing to learn HTML — you simply cut & paste the HTML form onto your webpage which hosts your squeeze page.

Consumer mailing list building can be a great strategy for marketing success — start yours today!