Pet Suppliers Can Increase Sales With Specialty Pet Owner Mailing Lists

According to the American Pet owners Survey given by the Humane Society of the United States, 39% of households owns at least one dog and 33% of households owns at least one cat in the US. There are 77.5 million pet-owned dogs and 93.6 million pet-owned cats. Direct mail marketing can be the most cost effective way to reach all these pet owners. Pet owner mailing lists are very accurate and are compiled through state licensing records at the county level, consumer product information and warranty cards, internet and online registrations, and even social media sites. A pet owners lists is great for dog walking businesses, pet grooming, pet boarding and more. The easiest way to find a mailing list broker or compiler is by searching on the internet. Search engines such as Yahoo, Google or Bing will work the best and provide the most options. When considering a direct mail campaign, there are 3 basic criteria to guide the list building process.

The first step is to focus on your geographical market.Geography will depend greatly on how densely populated the area you want to market your products or services is. Geography can be easily selected by state, counties, cities, zip code, or carrier routes. A radius of an address or zip can also be performed. This is beneficial for those pet-related businesses such as mobile grooming or pet sitters who want to stay within a certain area.

Secondly, is to focus on a specific demographic criterion. By selecting certain demographics such as household income, ages, even children in household can be useful, along with selecting specific pet types such as bird owner, dog owner, cat owner rather than all pet owners. This allows you to narrow down the consumers that can either afford your services or have a need for your services. That busy mother of 3 may not have the time to take the family pet to get groomed on a regular basis. Or the elderly man who would like for his beloved dog to get the exercise that he cannot provide. There are hundreds to demographics selections to choose from to assist in narrowing down to focus on a potential customer that fits your business model. Your mailing list broker or compiler should be able to help you chose the best demographics for any particular campaign.

Lastly, is to figure out the number of households needed for your campaign. Industry standards are about a 1-3% response rate for an average direct mail campaign. Based on your budget and the expected responses, you can decide on the size of listing that will give you the right amount of ROI to make your campaign a success.

Direct mail marketing is still the most effective way of marketing because of the ease to focus your advertising on as many or as few recipients as your budget allows. By keeping these 3 basic concepts in mind when developing your next direct mail campaign, you will see your business grow. Targeted mailing lists of pet owners will allow you to promote to households that are interested in offers for their furry little friends.

How to Build Niche Mailing List Blueprints

If you’re an internet marketer, then you know you need to learn how to build niche mailing list blueprints. But you probably don’t have a clue where to start. Planning out appropriate and relevant content, convincing readers to subscribe to your mailing list, and then actually generating a profit from these activities is tough.

This quick guide will break it down for you, making it simple for you to understand what steps you need to take to build a perfect blueprint for mailing list success.

Step One: Learn What Your Subscribers Want
There’s nothing as worthless as a mailing list that sends out content that doesn’t interest the readers. You can build a huge list, but if you don’t engage your readers they won’t want to come back for more. They’ll hit the unsubscribe link, and you’ll be constantly struggling to keep subscribership up.

Don’t republish the content on your blog. Your readers already know where to find that. Instead, use your mailing list to supplement that content. Share articles on similar topics that you have published in the past, or have other bloggers related to your niche write a guest post for it.

The best way to keep your readers engaged with your list is asking them what they want to see from it. Ask them and they’ll be happy to tell you.

Plan Your Content Schedule
If you’re planning the posts on your blog effectively then you know weeks in advance what you’ll be writing and publishing. Use this schedule to create a second editorial calendar for your mailing list. Make sure you use a combination of the supplemental mailings described above as well as unique pieces that your subscribers want to read.

When you know in advance what you have to publish to your list it makes it easier to put together high quality pieces. Remember, you’re using this niche mailing list to sell something, and if your readers don’t stay engaged they won’t be around long enough to buy.

Give Away a Free Product to Boost Subscriptions
It doesn’t matter if you outsource the creation of a resource, create it yourself, or use private label rights content. You have to give something away for free to encourage readers to subscribe to your list.

Make sure that your freebie is relevant to their wants and needs. If it’s not, they’re not going to be enticed to sign up. This is important if you’re paying to have a product created, doing it with your own time, or using a free resource for your gift.

A freebie will seem tacky and deter visitors from signing up if it’s not directly related to their interests.

Drive Traffic to Your Site
Your website is the funnel that your subscribers pass through. You need to make sure that you’re driving traffic to it, or you won’t be able to get any subscribers. You can use pay per click or implement organic SEO strategies to get plenty of traffic on your site.

Make sure that you use direct calls to action on your site to convert the traffic you do get. Tell them exactly what you want them to do: “Sign up for the mailing list now!”

Don’t beat around the bush. The more direct you are, the more likely your list will overflow with subscribers. Tell them at least one huge benefit that they will receive in addition to your free gift. If possible, use a testimonial from an existing subscriber to drive the point home.

Subtly Recommending Your Products
This is the part that is most difficult. Once you have a list full of describers you can’t flip the script and turn into a used car salesman. Instead, carry on and keep calm. Send the same kinds of content that have brought you this success, but subtly weave affiliate links and product suggestions into your content.

If you’re doing it right you’ll notice that your sales skyrocket.

Put all of these tips to use and you’ll have the blueprint that’s guaranteed to deliver success with a niche mailing list. If you ignore them you’re unlikely to succeed, so print this article out and keep it on your desk for quick reference.

How to Build a Niche Mailing List

Many dream of making a living with a profitable internet business. Unfortunately, most people have no idea how to actually do so. It’s not quite as simple as throwing up a website, adding affiliate product links, and waiting for your bank account to fill with deposits.

Sure, you could make money with nothing but a website. There are plenty of niche-specific micro-sites that are only monetized with text ads. But those sites rarely match the level of income that a successful mailing list could earn.

You’ve undoubtedly heard this before, too. Everyone knows the money is in the list. But no one ever tells you how to actually build a list. That’s what you’ll learn in the rest of this guide.

Consider Joint Venture Partnerships
This is one of the most successful techniques for building a mailing list in a short period of time. It’s also one of the most difficult to arrange. A joint venture partnership involves joining up with someone else who already has a successful mailing list and asking them to promote your list.

While it’s always possible that they might do so because they really like you or your list, it’s incredibly unlikely. You’re going to have to entice them with some sort of reward. This might mean actually paying for the mention, or sharing in the profits that your list generates for a set period of time. The only way to find out, though, is by reaching out and asking.

It tends to work the best once you already have a successful mailing list, though. In that case, you simply offer to exchange promotions, making the entire process much simpler.

Use Facebook, Pinterest, and Twitter Contests
Social media sites probably provide the best opportunity for growing your mailing list. People love the opportunity to win free things. By creating a contest and promoting it through one of the many social media networks you’re almost guaranteed to build a niche mailing list that can be monetized.

You have to be careful, though, as social networks are not focused on any specific niche. So if you post a contest on Facebook for a $250 gift certificate, you’re going to get subscribers who have absolutely no interest in your niche topic. Make sure that your contest is for a prize that only those interested in your niche would want to win to maximize your results.

The Blog is the Best
You run a blog, right? If you do, then you can start funneling your readers into your mailing list. Just like the social media networks, you can easily use contests to convert your visitors into mailing list subscribers. Be sure that each blog post has a call to action that mentions the monthly contest you hold for your subscribers.

Of course, you actually have to be able to deliver on your promise of giving out a prize each and every month. You might be surprised to find out that you don’t even have to give out large, expensive prizes to keep your subscribers happy. Imagine that you were a member of a niche mailing list that ran a monthly contest and you received a small package with an ornament that represented something from your niche. You’d be thrilled!

Pay Per Click Ads to the Rescue
If you’re trying to jumpstart your mailing list, you might want to look into pay per click advertising. It isn’t cheap, but it’s virtually guaranteed to work. All of the guru’s use this method to test their initial landing pages, but they don’t expect to make a profit from their tests. Instead, they expect to actually take a loss.

You don’t have to use this technique in that fashion, though. You’ll just need to really take the time to analyze the costs and potential profits. If you expect no more than a 1% conversion you’ll be playing it safe, and you’ll have the least chance of losing a ton of money.

Free Solutions and Systems
This is the most frequently touted option for building a mailing list. Most people refer to it as a “free giveaway” or a “free ebook.” That’s never going to work. People want systems and solutions, so be sure that you represent your free ebook or gift in that fashion and your list will be flooded with new subscribers.

Develop Prospect Mailing Lists by Analyzing Your Existing Customers

Mailing list providers are often asked for assistance from potential list buyers to develop a targeted list for their direct mail campaigns. It is surprising how often the client looking to start a mailing campaign does not have any idea of exactly who they want to target for their particular offer. A list provider is expected to offer guidance and make suggestions; however, it is ultimately the responsibility of the individual purchasing the marketing list to understand the dynamic of their existing customer database. The purchaser also needs to know how to apply this dynamic, with the product or service they are marketing, to develop an appropriate offer, and to budget the necessary funds to obtain the listing that targets the correct audience for their direct mail campaign.

A company should first consider the analysis of their own database of existing clients and potential prospects when considering purchasing a mailing list from a marketing list broker or compiler. The demographic makeup of customers can provide a picture of who is purchasing or using certain products or services. Knowing the age ranges, income levels, gender, homeowners versus renters, as well as, where these individuals live, can be beneficial to any business looking to get a hold of the best potential targets. All of this information acts as a guide to penetrate new geographic areas or introduce a new products or services into a successful demographic from your customer base.

With the information from your demographic and geographic data, you can begin to construct an “Offer” that gives appeal to the product or service that is being marketed. The “offer” needs to bring about a call to action; a sense of urgency. The offer should be directed to similar characteristics of your existing clients, age grouping, genders, income level, lifestage, etc., and stay consistent with the products or services you are marketing. Whether introducing a new product or offering a discount on existing services, the offer must have “value” in order for the potential customer to take time and respond to your message.

Finally, budgetary limits should be considered that will allow access to the mailing list that will best mirror your existing customer base and matches the scope of your offer, but still allows a positive ROI. There are countless types of databases available in the direct mail industry that can vary largely in size and cost. Typically, the more expensive the list, the more cost went into collecting that information or there are more costs associated with managing that database to keep it fresh and up-to-date. These specialty databases tend to have fewer records available in the listings. This in turn can lead to a more targeted group of individuals. Not to say a more expensive database will work better than a less expensive one. But by using the analysis of your current customers, you have taken the guess work out of your target audience and increased your chances for a successful campaign.

Your customer database can serve as the roadmap to assist you in developing targeted mailing lists for your direct mail campaign that can reach targeted new customers. If your database does not have the necessary demographics to allow you to do a proper analysis, you should contact your current data provider or search the internet for a data broker. They will be able to add value by appending important demographic information to tell the true story of your current customers. Developing a picture of whom and where your customers are will go a long way in the development of a great offer and allow you to obtain the best list for your marketing needs.

The Difference Between a Regular Mailing List and an Autoresponder

Everyone knows how important it is to use a mailing list if you’re going to make money online. What most people misunderstand, though, is the difference between an autoresponder and a regular mailing list.

After reading this short guide, you’ll know the difference between the two, and how to effectively use both.

What is a Regular Mailing List?

A regular mailing list is simple to understand. You have a list of subscribers and their email addresses. Whenever you want to send a new piece of content you use your mailing list software and send it out to all of them.

It’s a great method to maintain contact and top-of-mind awareness with your readers. It also provides a great way to promote periodic specials, discounts, and new products.

If your list provides content that’s valuable enough, you can even charge for subscriptions to it, meaning it’s a great way to generate a semi-passive income.

There are plenty of free tools for mailing lists, but the best is Mail Chimp. It’s free for lists with up to 500 subscribers. The free plan also allows you to send up to 2,500 messages per month. If you’re just getting started with email marketing, you should consider this program, as it will allow you to get the hang of everything without wasting your money.

What is an Autoresponder?

An autoresponder is like a mailing list with one key difference: it sends a predetermined set of emails to each subscriber in a particular order at specific times.

An autoresponder is not the best tool for maintaining brand awareness with your readers. It’s best use is in delivering content that needs to be broken up into several different messages.

For instance, if you are trying to sell an expensive product to your mailing list subscribers, you can use an autoresponder series to start the process by offering useful and valuable information. As you progress through the series, your messages can start gently suggesting the product you want to sell to your subscribers.

You can wrap everything up with a final promotion or a really strong sales letter, maximizing your conversions.

Autoresponders are also great at delivering a course, or step by step action plan. If you wanted to create a course that helps your subscribers take the steps needed to get their personal finances in order, you could use an autoresponder for that. You could break down each lesson into a daily, deliverable email. This would make it easy for your subscribers to follow the steps in the course, since it tells them exactly what they need to do each day.

Combining an Autoresponder with a Mailing List

While Mail Chimp is a great free tool for building your mailing list, it doesn’t come with any autoresponder features. Most internet marketers rely on Aweber for their autoresponder needs.

Aweber has a $1, one month trial. You get all of the benefits of the tool with absolutely no limitations. After your first month the cost is still less than $20.

Aweber has one major edge over Mail Chimp: it can serve as your auto responder, as well as your regular mailing list software. Both tools offer hundreds of well designed templates that you can use.

The benefit of using Aweber, though, is that your auto responder can feed your regular mailing list. When someone sings up for an auto responder series, they can automatically be entered into your list subscription, too.

There is a checkbox that they have to toggle to opt out of the mailing list. The good news, though, is that anyone interested in signing up for your auto responder series is also going to have interest in your list.

Combine the two by sending out a series of messages over the first two weeks. Maintain a regular publishing schedule of one or two messages per week with your list.

During the first two weeks your new subscribers will receive a total of 18 messages. They will be well targeted messages that your subscriber has interest in. It will help build your brand’s awareness, as well as giving additional options for you to sell your products.

While you now understand the difference between a email list and an auto responder email list, you should also see why it makes more sense to work with tools that allow you to implement both.